designing the future, today
I’m all about blending creativity with strategy to craft experiences that matter. Whether it’s solving complex challenges or designing with personality, I bring fresh ideas to the table that make a real difference. Let’s turn your challenges into opportunities with designs that are as unique as your brand.
about.
ROBYNrochelle
designer • problem solver • story teller
My journey into design started with a love for problem-solving and creativity, and I’ve since developed a deep expertise in creating seamless, impactful experiences. Currently based in the Charlotte Metro area, I’m a versatile designer with a passion for crafting innovative, user-centered solutions across a range of industries, including B2B, B2C, retail, mortgage, and banking.
Whether it's simplifying complex processes or designing intuitive interfaces, I thrive on making products that not only look great but also work effectively. I bring a unique blend of strategic thinking, design expertise, and adaptability to every project, always with the goal of delivering experiences that delight users and drive business success.
work.
bringing ideas to life
with design
From B2B to B2C, retail to finance, I create user-centered experiences that blend strategy, creativity, and functionality. Explore my work to see how I turn challenges into intuitive, impactful solutions.
Please note: Full case study pages may require a password for access. PDF versions remain openly accessible.
"anyone who has never made a mistake has never tried anything new."
- Albert Einstein
design approach.
design that adapts, collaborates
and innovates
Great design isn't a straight path--it evolves with the needs of customers and teams. I approach every project with flexibility, collaboration, and a deep understanding of the problem space to create meaningful, user-centered solutions.
COLLABORATION IS KEY
I partner with designers, content strategists, researchers, and developers to build thoughtful, end-to-end experiences.
TRUST FUELS GREAT DESIGN
Open, clear, and frequent communication builds trust with stakeholders, ensuring alignment and smoother execution.
SOLVING THE RIGHT PROBLEM
I work closely with teams to define (or refine) the problem before diving into solutions. Asking the right questions is just as important as finding the right answers.
FLEXIBLE AND ADAPTABLE
Every team works differently. I adjust my approach based on what works best—whether that’s mini huddles, deep-dive working sessions, or iterative check-ins. I also engage developers early to ensure a seamless handoff.
discover
DESIGNING WITH EMPATHY
affinity diagramming
card sorting
contextual inquiry
ethnography
interviews
define
FRAMING THE CHALLENGE
persona & scenario development
problem framing
journey mapping
user flows
sketching
ideate
EXPLORING POSSIBILITIES
storyboarding
wireframes
elito method
prototype
BRINGING IDEAS TO LIFE
paper prototypes
interactive prototypes
test
VALIDATE AND REFINE
design critiques
focus groups
usability testing
user acceptance testing
implement
DELIVER AND SUPPORT
developer handoff
quality checks
launch support
feedback loop integration
